HIGH-IMPACT MARKETING STRATEGY FOR ROCKETSHIP BRANDS
BRAND & PERFORMANCE IS NOT A TRADE-OFF
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BURN THE FUNNEL
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BRAND & PERFORMANCE IS NOT A TRADE-OFF ✦ BURN THE FUNNEL ✦
YOU’RE A ROCKETSHIP BRAND IF …
YOU’RE IN A HURRY TO SCALE. YOU NEED CUSTOMERS & REVENUE FAST.
YOU’VE GOT BIG AMBITIONS, A PLAN TO CHANGE AN INDUSTRY, HECK, TO CHANGE THE WORLD.
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YOU HAVE LIMITED RESOURCES. YOU CAN’T SPARE A DIME ON MARKETING THAT WON’T WORK.
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YOU NEED TO grow, NOW
ROCKETSHIP BRANDS ARE AIMING FOR THE HEAVENS, WITH BIG DREAMS, BUT LITTLE MONEY. THE TYPICAL MARKETING PLAYBOOK FORCES TERRIBLE CHOICES: BUILD YOUR BRAND OR BUILD YOUR BUSINESS. HOGWASH!
MARKETING SHOULD BE A MATTER OF MULTIPLICATION, NOT DIVISION.
EVERY ACT OF MARKETING CAN BUILD YOUR BUSINESS WHILE BURNISHING YOUR BRAND. WE HAVE THE MODEL TO MAKE THAT YOUR REALITY.
SOME BRANDS WE’VE HELPED FLY
BRANDmotions
BRANDMOTIONS ARE EMOTIONAL PROMOTIONS.
THEY ARE INSPIRING INVITATIONS FOR CONSUMERS TO BUY WHAT YOU’RE SELLING — QUICKLY, BUT IN A WAY THAT BUILDS A GENUINE EMOTIONAL CONNECTION.
WE USE THE TRIED-AND-TRUE TECHNIQUES OF PROMOTIONAL SALES MARKETING — COUPONS; GIVEAWAYS; TWO-FOR-ONES; BONUS POINTS; SWEEPSTAKES; SAMPLES; EVEN SALES TEAMS — BUT ROOT THEM IN A BRAND-DRIVEN CONCEPT, A BRAND-TRUE IDEA.
[READ “BURN THE FUNNEL,” OUR ESSAY IN WARC THAT INTRODUCES BRANDMOTIONS.]
THE ART OF ROCKETSHIP MARKETING
ZENBUSINESS VIDEO CASE STUDY:
SEE HOW WE TURNED A “FREE PROMOTION” INTO AN EVENT THAT DROVE RECORD ACQUISITIONS WHILE BUILDING BRAND LOVE.
michael fanuelE
founder & director
"IF BRENÉ BROWN AND SIMON SINEK HAD A BABY" (ANDREW ZIMMERN)
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"ONE OF THE SMARTEST, MOST INSPIRING AND INFECTIOUS PEOPLE IN THE BUSINESS" (FORBES)
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"HELPs YOU FIND YOUR GENIUS - AND THAT'S HIS GENIUS" (JAIME ROBINSON, JOAN CREATIVE)
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"IF BRENÉ BROWN AND SIMON SINEK HAD A BABY" (ANDREW ZIMMERN) ✦ "ONE OF THE SMARTEST, MOST INSPIRING AND INFECTIOUS PEOPLE IN THE BUSINESS" (FORBES) ✦ "HELPs YOU FIND YOUR GENIUS - AND THAT'S HIS GENIUS" (JAIME ROBINSON, JOAN CREATIVE) ✦
MICHAEL FANUELE HAS WON MORE AWARDS FOR EFFECTIVE MARKETING THAN ANY STRATEGIST IN THE INDUSTRY. HE’S BEEN A MARKETING LEADER AT A FORTUNE 200 COMPANY AND A UNICORN TECH START-UP; LED STRATEGY AT WORLD-CLASS AD AGENCIES; AND HELMED A MODERN MEDIA FIRM.
PARTNERED WITH MARK CUBAN AND SBA ADMINISTRATOR ISABEL GUZMAN TO EXPAND THE OPPORTUNITY FOR ENTREPRENEURSHIP TO UNDER-REPRESENTED COMMUNITIES
TEDX TALK: I HATE BONO / HOW INSPIRATION REALLY WORKS & AUTHOR, AMAZON BEST-SELLER - STOP MAKING SENSE: THE ART OF INSPIRING ANYBODY
our services
fuel
BRAND FOUNDATIONS
STRONG BRANDS ARE:
- AMBITIOUS
- ACTION-PACKED
- ASYMMETRICAL
- AUTHENTIC
OUR WORKSHOP-BASED PROCESS WILL CRACK YOUR VISION, PURPOSE, PURSUITS, AND VALUES TO INSPIRE YOUR TEAM AND UNLOCK YOUR MOST POWERFUL MARKETING AND INNOVATION.
FAST GROWTH
lIFTOFF
BRAND FOUNDATIONS
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ACQUISITION ACTIVATION
GET THE FUEL OF STRONG BRAND FOUNDATIONS AND WE’LL DEVELOP A BRANDMOTION — A BRANDED PROMOTION THAT DRIVES YOUR BUSINESS WHILE BURNISHING YOUR BRAND.
MEET YOUR GOALS, EARN ATTENTION, AND BUILD LONG-TERM LOYALTY.
pilot
CONSULTING & ADVISORY
USE OUR EXPERIENCE & EXPERTISE TO HELP SOLVE YOUR GREATEST CHALLENGES - FROM ROADMAP PLANNING AND MARKETING STRATEGY TO CONTENT DEVELOPMENT AND TEAM INSPIRATION.
CUSTOM ENGAGEMENTS INCLUDE WORKSHOPS, PROJECTS, & ON-GOING ADVISORY SERVICES.
OR READ THE ARTICLE THAT STARTED IT ALL
