INTRODUCING ROCKETSHIP BRANDS
DO YOU FEEL A TENSION BETWEEN GROWING YOUR BUSINESS & BUILDING YOUR BRAND?
Certainly these thousands of VC-backed start-ups need a specific marketing playbook — drive acquisition, build a distinct brand, and do it all as efficiently as possible.
But a Rocketship Brand doesn’t have to be a brand-new company Even some legacy companies might find themselves in a position where they need significant growth quickly, sometimes, just to survive.
There are 3 characteristics to a Rocketship Brand, at any stage:
3. Big Ambitions
2. Limited Resources
1. A Need To Grow Quickly
If this sounds like you, let’s talk.
Right now, thousands of companies are poised to transform every aspect of our lives, from food and finance to medicine and media. Like rocketships, these companies are rumbling on launching pads, fueled with venture capital, aiming to strike the heavens. Certainly, many of them will never lift-off, but some will join the ranks of the most significant businesses the world has ever known.
This is not hype.
In the last two years, more than 1,000 start-ups have achieved “unicorn” status, each with valuations of more than $1 billion. Over the past year alone, venture capitalists have poured $200 billion into start-ups – and are sitting on $200 billionmoreright now. This is the greatest infusion of business-building capital in history; in fact, in real dollars, it’s double the amount of capital the Medicis spent to fund the Renaissance itself. Indeed, this is a golden age for launching a business.
FOR MORE INFORMATION ON “ROCKETSHIP BRANDS,” READ OUR WARC ARTCLE THAT INTRODUCED THEM TO THE WORLD.
