Ambition is the answer. None of us are served by small-thinking and tweaking. As the poet Ranier Maria Rilke says, “Victories over small things, leave us all small.”

Honest emotions are the most powerful force in the world. Humans are capable of 27 distinct emotions. Great leaders and brands know how to infuse their authentic feelings into their words and actions.

Generosity is a growth strategy. Giving begets getting. The most successful leaders and brands shower their people with gifts, most importantly, the gift of belief in their unique abilities.